Market, historic streets, chocolate, embroidery — and a way to take home a Madeirinho without spending your morning hunting for souvenirs.
Funchal's city centre has enough shops for a full day out. If you only have one morning, here's what matters — plus an option for anyone who'd rather order from the hotel than spend beach or levada time chasing a shop window.
The heart of shopping in Funchal — flowers, tropical fruit, spices and a fish market downstairs. Set aside at least 45 minutes.
Meet the Mercado Madeirinho →Doors painted by local artists, small studios and cafés — the most photogenic area for a slow shopping walk.
A biscuit factory since 1893, right next to the market — good honey-cookie boxes to take home or gift.
The island's best-known craft — genuine hand-made pieces carry the IVBAM guarantee seal. The same tradition inspires our own embroidered characters.
The main street of downtown Funchal, with clothing shops, jewellers and the main tourist storefronts.
We don't have a street-front shop: choose online, add to your bag and send the order on WhatsApp — we deliver to your hotel in Funchal or post it, and you can also collect it at our atelier by appointment.
Choose a character →Message us your hotel and dates — we'll arrange delivery or pickup with no hassle.
Message us on WhatsAppWe work from the Embroidery Madeira atelier at Rua das Amoreiras 9, Funchal (visits by appointment) — there is no street-front shop. You order on this site and we deliver to your hotel or post it.
We don't have our own stall there yet — but it's one of the characters in our own collection, and it's a 10-minute walk from our atelier.
Yes, within the Funchal area — just confirm the time and address via WhatsApp once you place your order.