Most tourist keychains and magnets are printed resin or plastic — pretty in a shop window, forgotten in a drawer a year later. Ours are machine-embroidered with foam padding and a plush backing: real texture, real weight, a face of their own. And since there's one for every city, viewpoint and activity on the island, they add up to a real collection — not just a one-off souvenir.
Yes, your whole fridge can end up looking like this — that's what happens once you start collecting.
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🏙️By city
Funchal, Machico, Santana, Câmara de Lobos and more — the right keychain for wherever you visited (or live) on the island.
See keychains by city → -
🏔️By viewpoint
Cabo Girão, Pico Ruivo, Pico do Arieiro, Monte — for anyone who wants a magnet that remembers the hike or the cable car day.
See keychains by viewpoint → -
🏄By activity
Surfing, diving, paragliding, whale watching — a keychain to remember exactly what you did on Madeira.
See keychains by activity → -
✨With your name on it
We embroider a name, initials or date onto the keychain — for a gift nobody else will bring home the same.
See personalization →
Want to collect them all?
Combine several characters into a Gift Set by region or adventure, at a special bundle price.
See Gift SetsFrequently asked questions
What's the difference between a charm, magnet and patch?
The 3D charm (14€) has a loop and clasp for a bag or keys; the magnet (8€) has a magnetic backing for the fridge; the patch (10€) has no padding and can be sewn or ironed onto clothing.
Are they really handmade?
Yes — machine-embroidered at the Embroidery Madeira atelier in Funchal, with final hand assembly (padding, backing and finishing).
Can I order more than one design in the same delivery?
Yes, that's the most common order — add cities, viewpoints and activities to your bag and send one order.