From Madeira wine to century-old embroidery — plus an embroidered character that fits in your suitcase and tells the story of the whole island, town by town.
Madeira has real souvenirs to offer — not just plastic fridge magnets with the island's name on them. We rounded up the classics every guide recommends, and show you where our own answer fits in: embroidered characters, one for every city, viewpoint and tradition on the island.
The unmissable classic. A bottle of Madeira wine, or a "poncha stick" to make the island's traditional drink at home.
The island's most famous textile tradition — hand-embroidered tablecloths and handkerchiefs, some pieces taking months to finish.
Madeira's typical honey cake, made with cane honey and spices — travels well and keeps for weeks.
Baskets, boxes and decor pieces hand-woven in the village of Camacha, in the island's interior.
Our answer to the plastic fridge magnet: 37+ embroidered characters, one for every city, viewpoint and activity on Madeira — as a charm, magnet or patch.
See all 37 characters →Cotton totes embroidered with dolphins, orcas and sperm whales — carry Madeira's sea instead of just another souvenir.
See the collection →Strelitzia, protea, hibiscus — the island's flowers embroidered on a t-shirt (49.90 €) or a hoodie (69.90 €). Caps come with your name (27 €).
See Madeira Flowers →A name, date or city embroidered to order — for a gift you won't find in any souvenir shop.
Request personalization →Our Gift Sets combine several characters by region or adventure, at a special bundle price.
See Gift Sets3D charms cost 14 €, magnets 8 € and patches 10 €. Gift sets are 45 € and 50 €, t-shirts 49.90 €, hoodies 69.90 €, a cap with your name 27 €; a name or short text on a t-shirt or hoodie from 8 €.
Yes — we embroider names, dates and even cities not in the main collection. Just ask via WhatsApp.
Delivery to your hotel in Funchal, or tracked post within Portugal and Europe. You can also collect it at our atelier by appointment.
Yes — every one is machine-embroidered and hand-assembled by the Embroidery Madeira atelier in Funchal.